The Authors’ Assistant informs, inspires, and empowers authors and publishers to present & market their best writing.
We do this by providing custom editing and book publicity for our clients.
Who We Are
Mindy Reed, Editor - Learn more about
Mindy's services
Stephanie Barko, Literary Publicist - Learn more about
Stephanie's services
Why You Need Us
Edited books get published and publicized books sell best.
When To Hire Us
Ms. Reed's expertise is at the very front end and Ms. Barko specializes with the very back end of the publishing cycle.
At the front end, prior to publishing, the writer is holding a manuscript which will benefit from professional
• Research
• Editing
• Proofreading
• Copyediting
• Indexing
At the back end of the cycle, 30-60 days out from the book’s release date, the author needs professional guidance with:
Article Syndication – Assisting the author with submitting articles to the top syndication sites. Topics for articles are chosen from the author’s book, and the author’s byline includes a track back to the book’s website. Helps page rank and establishes authority for nonfiction authors. Book Platform – A matrix of how the forum and following for the book will be created and sustained during the first year of the title’s life. Includes issues in the book that can be tied to current events, and targets for endorsements and reviews. Also includes the title’s online strategy & tools, its e-press kit elements, tour logistics, the author’s personal media campaign, and third party opportunities that garner audiences and industry attention for the book. Custom Virtual Tours - Touring the title online at 10-12 blogs or web sites over a thirty-day period, using unique content at each stop, such as excerpts, book covers, headshot, video, text interviews, live chats, giveaways, features, reviews, snippets, and more. Helps page rank, creates exposure, and attracts hidden audiences. Full Campaign – The execution of three to four major logistical publicity actions over a 90-120 day period, either to launch a title or to promote it in its first year of release. |
Newswire Launches – Spinning the issues in the book into a news release that ties into a date or current event and uploading that release to the AP wire. Author is characterized as an expert or professional reference in the release. Attracts feature journalists. Pitching to Radio, TV, Print & Online Producers – Creating a logline or hook for the material and delivering it to Producers by phone or email. Books interviews. Pre-Pub Endorsement Guidance – Identifying for the author the influencers and decision makers who can get the book noticed by their early endorsement of the material. Pre & Post-Pub Review Acquisition – Querying for review consideration of a title at 10-12 review houses that are pre-screened for genre acceptance, writing quality and adequate exposure practices. Influences buying behavior. Pre & Post-Pub Book Marketing Consulting – Anything not included above.
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